MODULE 3.5: Referrers and Referrals

Referrals are a powerful tool in prospecting. This module explains how to generate and work with referrals effectively.

Key Topics:

• What is a Referral?
  • A referral is a lead given by a satisfied customer or a professional connection.
• How to Ask for Referrals:
  • Timing, approach, and language matter when requesting referrals.
• Building a Referral Network:
  • Create relationships with past clients, colleagues, and partners to generate consistent referrals.

Exercises:

• Write a script for asking satisfied clients for referrals and practice it with a colleague.

Summary:

Referrals are an invaluable resource in prospecting, offering a cost-effective and reliable way to generate leads.